CASE STUDY #1 how simple a/b test doubled sales?

Step 1

They had this one ad running for almost 3 months.
It worked well at the start — but then orders started dropping, and they had no idea why.

Here’s how their best ad was doing:

  • CTR: 0.98%

  • Orders per week: 6

Step 2

We looked into it.
Most fashion brands in the Netherlands don’t really test ads properly. A lot of the content looks the same — and that’s why results fade.

That’s where our background in fashion and ecom helped.

We checked 100+ brands in the Meta Ads Library.
Then we jumped on Pinterest to find fresh ideas and better angles.

We created 7 new images — here are some of them.
Each one had a different vibe so we could test what works best.

We were just planning a simple A/B test…
But what happened next was wild.

Step 3

We sent them the images.
They added them to their Facebook campaign and even increased the budget a little.

In just 1 week, we already saw strong results:

  • 3 of our creatives beat their best ad

  • One of them hit 1.81% CTR and brought in 5 orders — just in week one

And don’t forget — Facebook needs time to optimize.
These results were before the algo kicked in.



results

They kept running the old ad and added ours on top.

Together? Sales doubled in just 7 days.

Potential ? - much more.